MDLSONLY.EXE Draft Cap

models only is exactly what it sounds like. don't think about it too hard.

fr tho we started making hats bc mass consumerism is literally so hot rn. like yes daddy capitalism break my spirit but make it fashion. everyone's a model now anyway. might as well lean in. ur definitely giving model vibes in our algorithm.

what happens when you give everyone model status? chaos. beautiful chaos. we're not disrupting the fashion industry, we're just documenting what happens when it implodes.

copping merch is basically just trauma bonding with the economy at this point. and you look good doing it.

future releases include: - a hat that only exists in targeted ads - a lookbook shot entirely by security cameras - pieces that are real but we'll deny ever making them - drops that happen at secret invite only locations (you better get on that email list)

each purchase enters you into our facial recognition database (real). your image might be used to train AI models (also real). or maybe we're just saying that (who knows). we're definitely collecting data but like, in an aesthetic way.

quality has no control and neither does ur life as a model. it's giving imposter syndrome but cute. every hat comes with a unique token that does absolutely nothing except create fomo.

we're either a legitimate clothing brand or the longest running performance art piece about perceived clout. been going since [REDACTED]. next drop coordinates will be hidden in random verified comment sections. or maybe subway ads that only appear when no one's looking. or in the background of other brands' lookbooks.

you might see us at fashion week. or maybe that was just someone wearing our hat ironically. our showroom exists in between a Supreme store and a Spirit Halloween. appointment only. but we never check our DMs.

spotted at: - parties that got shut down before they started - popup shops that vanished overnight - fashion shows with no entry point - sample sales where nothing was for sale

side effects of wearing models only: - getting tagged in photos you weren't in - remembering events that haven't happened - gaining followers that don't exist - booking jobs that disappear from your portfolio - finding photos of yourself at places you've never been

each hat is individually numbered. all of them are #1 of 1. yes, we know what we did.

* literally just trust us

this is either a clothing brand or a very elaborate study on hype culture and digital identity. your participation has been noted. thanks for the data bestie.